Our Approach
WHY WE EXIST
People come to Black Oak Homes when a property decision carries real weight.
They're not looking for enthusiasm or generic advice. They want clear judgment about what works in Santa Barbara County—and disciplined execution that protects the strategy.
For 35 years, we've watched clients make one of two mistakes:
1. They buy before understanding what can actually be built (or financed, or executed)
2. They understand the property but execution destroys the plan
We prevent both.
Our role is simple: Provide complete clarity before capital commits. Then manage
execution so the approved plan becomes reality.
WHY INTEGRATION MATTERS
Most advisors see property, financing, and construction as separate decisions.
They're not.
What you can build affects what the property is worth.
What financing supports affects what you should build.
What execution costs affects whether the strategy makes sense.
We manage all three as one coordinated plan.
Our background in real estate strategy and financing makes us better at
managing construction. Our construction experience makes us better at evaluating property decisions.
You get guidance that accounts for the full picture—not just one angle that sounds good in isolation.
Strategy that survives execution. Execution that protects strategy.
Our Team
About Melissa
Melissa is a strategic advisor at Black Oak Homes and Mortgages in Solvang, California. She guides families and investors through a complete process — from purchase to styled living — with her consultative method that aligns budget, taste, and timeline for move-in ready results. DRE 02364218
Who Melissa Serves
Melissa works with incoming buyers from urban areas, such as Los Angeles, San Francisco, or Chicago, who want country properties in the Santa Ynez Valley. Her clients are busy professionals and investors who expect clear plans, same-day answers, and a seamless transition from offer to occupancy.
Consultation Process
Melissa’s consultative approach turns the purchase into a finished home. She coordinates inspections, design, and renovation projects so clients move a plan and realistic budget.
Inspection → scope → schedule → settle in.
Pre-approval in one day through Black Oak’s in-house lender. Offer strategies that wins without overpaying.
Vetted local trades for paint, floors, lighting, kitchens, and outdoor spaces.
Professional Background
Before real estate, Melissa served as a Senior Vice President in Corporate Customer Success, leading teams known for clarity and execution. That discipline drives her real estate method today — structured communication, measurable milestones, and predictable results.


Melissa Krantz
Founder and broker Cristopher 'Cris' Lapp provides permit strategy, entitlement guidance, and capital consulting, working alongside Melissa Krantz for sales and staging, and Dan Ferguson for land use and development support. One team, one plan, from search through approvals, financing, and closing.
Real Estate Strategist & Property Advisor
About Dan
Dan leads real estate development and land-use strategy at Black Oak Homes & Mortgages in Solvang, California. He advises buyers, investors, and builders on zoning, entitlements, and site planning for ranch, vineyard, and mixed-use properties across the Santa Ynez Valley, turning complex regulations into clear development roadmaps. DRE 02305088
Real Estate Development Expertise
Dan helps clients move from raw land to approved project. His approach integrates feasibility studies, zoning analysis, and entitlement coordination to protect both timeline and value.
Core capabilities:
Pre-acquisition site due-diligence
Zoning and entitlement feasibility reports
Subdivision and parcel-map strategy
Infrastructure and utility coordination
County permit management and agency liaison
Budgeting and phasing for development timelines
Home, Ranch, Vineyard, and Estate Development
From agricultural estates to vineyard expansions, Dan evaluates each property for best use and long-term ROI. He aligns plans with county code, water and access realities, and design intent so clients avoid costly re-work.
Typical projects include:
Vineyard expansions and tasting-room approvals
Access, grading, and erosion plans
Ag-preserve and Williamson Act analysis
CEQA coordination and consultant management
Estate build-outs and accessory dwelling planning
Approach to Projects
Dan’s method is disciplined and transparent. Every project starts with a zoning reality check, followed by a step-by-step action plan. He integrates design, finance, and regulatory milestones so decisions happen early and progress never stalls. Clients describe his work as clear, steady, and quietly relentless in solving problems.
Professional Background
Before focusing on real estate development, Dan managed major marketing and analytics teams in the entertainment industry. That experience in data, strategy, and cross-functional leadership now drives his structured approach to development—bridging owners, architects, contractors, and county reviewers through one coordinated process.


Dan Ferguson
Land Use and Real Estate Development Consultant
About Cris
Cris is a dual licensed real estate broker and mortgage lender in the Santa Ynez Valley and Santa Barbara County. He brings 30 years of experience and service as a member of two County oversight committees, uniting property, finance, and design to guide clients with clarity at Black Oak Homes & Mortgages.
Who Cris Serves
Cris founded Black Oak Homes & Mortgages to make buying, selling, and financing simple. He created a model that brings real estate, lending, land use, and design under one roof so your price, payment, and timing align. His focus is clear steps, smart terms, and strong outcomes.
Current roles
Commissioner, Central Board of Architectural Review, County of Santa Barbara, 2023 to present
Citizens Oversight Committee, Santa Barbara County Association of Govenments.
Founder, Black Oak Homes & Mortgages and Black Oak Land and Capital
Senior Member, International Right of Way Association, IRWA 8003294
Credentials
California Real Estate Broker, DRE 01093529
California Mortgage Broker NMLS 337660
Google Pro Ai Track
Professional Certificate, Public Engagement and Civic Leadership, Pepperdine Davenport Institute, 2025
Professional Certificate, Leadership and AI, Stanford Online, 2025
Areas of Expertise
Residential, investment, estate, ranch, and vineyard properties management
Mortgage strategy, refinancing, and portfolio planning
Land use and architectural coordination
Local zoning, water, access, and permits


Cris Lapp
Founder, Broker, and Lender
Melissa Krantz
Property Consultant & Strategy
Buying, Selling, Relocation - DRE 02364218
📞 805 697 1337
✉️ melissa@blackoakhm.com
Dan Ferguson
Investor Consultant
Flips, Value Add, ROI Analysis - DRE 02305088
📞 805 538 6044
Cristopher Lapp
Founder and Managing Broker
Real Estate Broker - DRE 01093529 Mortgage Broker - NMLS 337660
📞 805 538 6044
✉️ cris@blackoaklc.com
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